°²²©µç¾º

Ïà¹ØÐÂÎÅ
µÚÊ®Èý½ì±±´ó°²²©µç¾ºÐÂÄêÂÛ̳·ÖÂÛ̳֮¡°»¥ÁªÍø¹¤ÒµµÄÉÌҵģʽÁ¢Ò족¾ÙÐÐ
Ðû²¼Ê±¼ä£º2012Äê01ÔÂ12ÈÕ 00:00

2012Äê1ÔÂ8ÈÕÏÂÖ磬 £¬£¬£¬Óɰ²²©µç¾ºMBAÏîÄ¿³Ð°ìµÄµÚÊ®Èý½ì±±´ó°²²©µç¾ºÐÂÄêÂÛ̳·ÖÂÛ̳֮¡°»¥ÁªÍø¹¤ÒµµÄÉÌҵģʽÁ¢Ò족ÔÚ°²²©µç¾ºÖÎÀíѧԺ¾ÙÐС£¡£¡£¡£

Öйú»¥ÁªÍøµÄÉú³¤Òì³£»£»ðÈÈ£¬ £¬£¬£¬µ«Õû¸ö¹¤ÒµÉú̬ȦҲÔÚÂÄÀúÖØ´óÀå¸ï¡£¡£¡£¡£´ÓÐÅÏ¢ÀàÏòÉç½»À࣬ £¬£¬£¬´Ó¹Å°å»¥ÁªÍøÏòÒÆ¶¯»¥ÁªÍø£¬ £¬£¬£¬´ÓÏßÏÂÏûºÄµ½ÏßÉÏÍø¹º£¬ £¬£¬£¬´Ó¹Å°åµÄÉÌҵģʽµ½SOLOMOºÍO2OµÄÕ¹Íû¡£¡£¡£¡£ ´Ë´ÎÂÛ̳µÄÕÙ¿ªÕýÖµ»¥ÁªÍøÉî¿Ìת±äµÄʱÆÚ£¬ £¬£¬£¬ËùÌÖÂÛµÄÄÚÈݶԻ¥ÁªÍøÎ´À´µÄÉú³¤Æðµ½ÁËÖ÷ÒªµÄÖ¸µ¼×÷Óᣡ£¡£¡£

°²²©µç¾º¡¤(ÖйúÇø)¹Ù·½ÍøÕ¾

ÂÛ̳ÏÖ³¡

·ÖÂÛ̳ÏÖ³¡È˳±Ó¿¶¯£¬ £¬£¬£¬¹ÛÖÚÈÈÇé¸ßÕÇ¡£¡£¡£¡£ÂÛ̳Ö÷³ÖÈË¡¢¡¶²Æ¾­¡·ÔÓÖ¾Ö´ÐÐÖ÷±àºÎ¸ÕÏÈÉúÒÔΪ£¬ £¬£¬£¬2011ÄêÊÇÖйú»¥ÁªÍø¹¤Òµ·ÉËÙÉú³¤µÄÒ»Ä꣬ £¬£¬£¬ÓëÕûÌå¾­¼Ã¼õËÙ²î±ð£¬ £¬£¬£¬»¥ÁªÍøÐÐÒµÔÚ2011Äê¼ÌÐøÒÔ¸ßËÙÂʵķ½Ê½ÔÚÉú³¤£¬ £¬£¬£¬ÓÐÐí¶àеÄÐÐÒµ¡¢²úÆ·£¬ £¬£¬£¬ÉÌҵģʽµÄÁ¢Òì¡£¡£¡£¡£

°²²©µç¾º¡¤(ÖйúÇø)¹Ù·½ÍøÕ¾

ºÎ¸ÕÏÈÉú

ÔÚ¾«²ÊµÄ¿ª³¡°×Ö®ºó£¬ £¬£¬£¬ÂÛ̳Ê×ÏÈÔ¼ÇëÐÂÀËÍø¸±×ܲá¢ÎÞÏßÊÂÒµ²¿×Ü˾ÀíÍõ¸ß·ÉÏÈÉú¾Í¡°ÐÂÀË΢²©ÓëÈö²¥ÐÂģʽµÄÁ¢Ò족×öÖ÷ÌâÑݽ²¡£¡£¡£¡£Íõ¸ß·ÉÖØÐÂÀ˵ÄÉú³¤¡¢Î¢²©µÄÉú³¤ºÍδÀ´µÄÁ¢ÒìÈý¸ö²¿·ÖÐðÊöÁ˶Ի¥ÁªÍøÉú³¤µÄÆÊÎöºÍÔ¤²â¡£¡£¡£¡£Íõ¸ß·ÉÒ²½éÉÜÁËÐÂÀËÔÚ΢²©Ó¯ÀûºÍÉÌҵģʽÁ¢ÒìÉϵÄһЩ˼Ë÷ºÍʵÑé¡£¡£¡£¡£

°²²©µç¾º¡¤(ÖйúÇø)¹Ù·½ÍøÕ¾

Íõ¸ß·É

ÖÓÌÎÏÈÉúÊÇÆßÆ¥ÀǼ¯ÍŵçÉÌ×ܼ࣬ £¬£¬£¬ÊǹŰåÐÐÒµÏòµç×ÓÉÌÎñÉú³¤×ªÐ͵Ĵú±íÈËÎ£»Ëû¾ÍÆßÆ¥ÀǼ¯ÍÅ×Ô¼ºµÄ̽Ë÷¡¢ÊµÑ飬 £¬£¬£¬ÂÄÀúºÍÒÉÐĺ͸÷ÈË×öÁËÉîÈëÏàͬ¡£¡£¡£¡£

°²²©µç¾º¡¤(ÖйúÇø)¹Ù·½ÍøÕ¾

ÖÓÌÎÏÈÉú

ÌÚѶ¸±×ܲÃÂí±ó¾ÍÒÆ¶¯»¥ÁªÍøµÄ¾ÛºÏÁ¢Ò죬 £¬£¬£¬Á¬ÏµÌÚѶµÄÉú³¤£¬ £¬£¬£¬Ïò¸÷ÈËÃè»æÁËδÀ´Òƶ¯»¥ÁªÍøµÄÓ¦Óó¡¾°¡£¡£¡£¡£Í¬Ê±£¬ £¬£¬£¬Ëû»¹ºÍ¸÷ÈË·ÖÏíÁËÁ¬ÏµÎ¢ÐÅ£¬ £¬£¬£¬Á¬ÏµQQ£¬ £¬£¬£¬Á¬ÏµÒ»Õ¾Ê½µÄQQ serivce·þÎñ£¬ £¬£¬£¬²¢¶ÔδÀ´Ç§ÒÚ¼¶Òƶ¯»¥Áª¿ÉÄܱ£´æµÄÉÌ»ú×öÁËÕ¹Íû¡£¡£¡£¡£

°²²©µç¾º¡¤(ÖйúÇø)¹Ù·½ÍøÕ¾

Âí±óÏÈÉú

µÚËÄλÖ÷½²¼Î±öÊǰ¢Àï°Í°Í¼¯ÍÅÖ§¸¶±¦ÉÌ»§ÊÂÒµ²¿×Ü˾Àí¼æ½ðÈÚÊÂÒµ²¿µÄ¸±×Ü˾ÀíÔ¬À×ÃùÏÈ¡£¡£¡£¡£ËûºÍÌýÖÚÃÇ·ÖÏíÁË»¥ÁªÍøµç×ÓÉÌÎñ·þÎñµÄ»ù´¡£¬ £¬£¬£¬×îºóÒ»¹«Àï½ðÈÚµÄÉú³¤ºÍÖ§¸¶ÆóÒµÔÚº£ÄÚµÄÉúÑÄ״̬¡£¡£¡£¡£

°²²©µç¾º¡¤(ÖйúÇø)¹Ù·½ÍøÕ¾

Ô¬À×ÃùÏÈÉú

ÔÚËÄλ¼Î±ö´Óµç×ÓÉÌÎñ£¬ £¬£¬£¬Òƶ¯»¥Áª£¬ £¬£¬£¬ÍøÂçÖ§¸¶×öÁËÑݽ²Ö®ºó£¬ £¬£¬£¬±±´ó°²²©µç¾ºÖÎÀíѧԺ½ÌÊÚÍõººÉúÏÈÉú´Óͳ¼ÆÆÊÎöÓëËÑË÷ÒýÇæµÄ½Ç¶È£¬ £¬£¬£¬Óë¸÷ÈË·ÖÏíµç×ÓÉÌÎñµÄÓªÏúÓëÁ¢Òì¡£¡£¡£¡£ÍõÏÈÉú»¬»ü¡¢Éú¶¯µØ½éÉÜÁËËÑË÷ÒýÇæµÄÓªÏúºÍËü¿ÉÄÜDZÔÚµÄÉÌ»ú£¬ £¬£¬£¬¶Ô°Ù¶È¾º¼ÛÅÅÃûºÍÒªº¦´ÊµÈ»úÖÆ×öÁËʵÀýÆÊÎö£¬ £¬£¬£¬ÒýÆðÁËÏÖ³¡¹ÛÖÚµÄÈÈÁÒ¹Ø×¢¡£¡£¡£¡£

°²²©µç¾º¡¤(ÖйúÇø)¹Ù·½ÍøÕ¾

ÍõººÉú½ÌÊÚ

°²²©µç¾º¡¤(ÖйúÇø)¹Ù·½ÍøÕ¾

ÇñÁèÔÆ½ÌÊÚ

ÂÛ̳µÄϰ볡ÊÇÔ²×ÀÌÖÂÛ£¬ £¬£¬£¬ÁÐλÖ÷½²¼Î±öºÍ°²²©µç¾ºÖÎÀíѧԺÏÈÉúÇñÁèÔÆÏÈÉú¾Í»¥ÁªÍøµÄ¶à¸öÈÈÃÅÎÊÌâÕö¿ªÍ·ÄԷ籩£¬ £¬£¬£¬ÔÚÖ§¸¶¾ºÕùºÍ¹ú¼Òî¿Ïµ¡¢µç×ÓÉÌÎñδÀ´Â·¾¶ºÍ»¥ÁªÍøÖ°ÒµÉú³¤µÈ·½Ãæ¶¼Óо«²ÊÅöײ¡£¡£¡£¡£

°²²©µç¾º  °æÈ¨ËùÓР ¾©ICP±¸05065075ºÅ-1 ÁªÏµ°²²©µç¾º   ÕÐÆ¸ÐÅÏ¢ 
© 2011  Guanghua School of Management  Peking University
¡¾ÍøÕ¾µØÍ¼¡¿
µÚÊ®Èý½ì±±´ó°²²©µç¾ºÐÂÄêÂÛ̳·ÖÂÛ̳֮¡°»¥ÁªÍø¹¤Òµ